Through the magic of Twitter, I became intrigued by a follower with the name of Basketball Warehouse. It was clear they were in NJ so I sent a message asking if I could come visit for a tour and watch a session. The founder/directors brothers Mark & Bobby Timinski replied in short with a resounding and welcoming yes.
Of course in true “guy fashion”, I didn’t research them on the web before going and fully expected to see a monstrous hoops set up (especially once I learned they were located in Raritan Center Corporate park). So I headed up one Sunday morning for a 10:30 session.
Ha!!!! what a wonderful surprise I received. I located Basketball Warehouse at 110 Newfield Ave, Edison. Thank goodness I saw kids with basketballs walking in and out of a warehouse garage door. We are talking a traditional, small, worn warehouse that you could see anywhere. Totally perplexed that there wasn’t a sign anywhere signifying “Basketball Warehouse” or their mattress company (stay tuned).
Once I walked up the small flight of stairs onto the loading dock,
the Bros. Timinski’s came right up and welcomed me enthusiastically. I could tell right away that there was some sort of special excitement/enthusiasm coming to my near future.
So we turn into the garage door opening and I see a “1, less than
regulation, basketball court”. One of the brothers immediately turns to me and says “Tour over” with a smile.
My bubble was burst yet I was thrilled (as a small business owner
I love everything small). I stepped aside a watched a stream of
maybe 30 girls HS players (all grades but clearly they were their
to work – recognized plenty) and about 5 boys of the same age.
I moved to the corner of the warehouse and observed. So this court
has 2 walls at either short end, 2 rows of chairs for parents on the near sideline and a wall of mattresses on the far sideline (again stay tune…ps..they are not to protect players from crashing who crash into walls).
So the players plop their back packs on a chair or a spot on the floor, put a $10 honorarium in the mailbox on the wall, and headed outside to run 3 laps around a warehouse across the street (this place is “oozing old school” and I’m loving it). Again, no check in, no sign in, no pre registration, no one watching over you that you make your payment
It was very clear that players attending the positive vibe Basketball Warehouse were in no way going to be berated or receive negative comments HOWEVER it was clear that all the players in the warehouse were there to work and wanted to be there.
These Timinski Bros., who clearly have been playing basketball since near birth and totally love the game (can’t imagine how intense the brother 1 on 1 games were in the driveway). They know the game inside and out especially criticalness of perfecting core skills as the baseline for basketball success. They pepper the players with an endless stream of drills that move
at game speed. Folks, this is not a shooting gym (at least in a group setting). Tons of skill replication of in-game movement/execution drills are unleashed back to back to back with “full time out length” water breaks.
The entire session is a tight hour riff and the players are drenched and smiling. They totally get it and so do their parents.
They do this several times a week (visit basketballwarehouse.net for more excellent info) and starts at age 6 right thru players in college.
On Saturday mornings, continuing to go Old School, they run full
court outdoor non-stop scrimmages at Fords Park (yes they have a back up indoor location) form 7-8am!!!! Yes, there are teenagers willing to get up a dawn to make sure they get to 7am “hoops” run on a weekend morning in the summer.
I went by today and was blown away to see 20 very good HS (and some
alum now playing college) scrimmaging at a high level and pace for a solid hour (no scores kept) on 2 adjacent courts. No one sat…everybody sweated.
The level of play was exquisite and all players were mixed. My head was spinning and neck snapping from going back and forth between the 2 games. Come 8am “Ballgame” work out over. 1 hour..no if ands or buts.
Lastly, Basketball Warehouse is simply a training place for “athletes” wrapped around basketball. What is so the neatest aspect of “this business” is that they are not tied to any AAU program in anyway, shape or form. Hence, there is no chance of “perceived” recruiting, poaching anything. They are purest and just adore the game. Definitely worth a look … boy there old school, pure, near innocent love for the game is just special and extremely productive.
EDITORS NOTE on the Mattresses – So the Brothers run a mattress company selling directly to home owners by appointment at this location (in a nice showroom adjacent to the indoor court under the same roof). If there was a sign…I didn’t see it. They sell at all different price points (but well below their competitors and deliver)
I guess they line the back wall of the court to protect players from running into it. But what is so cool, is there is no sign, placard, flyer NOTHING indicating their business an effort on their part to cross sell mattress to their hoops customers (and at $10
bucks a kid, they are hardly doing this to get rich).
As a true fan of the girls game and an unbiased supporter of the
hoops product, Basketball Warehouse is a 10!